When your PC slows down or your car engine starts malfunctioning, or anything that begins to exhaust, you can always tell that based on some ominous signs. It brings your attention to why you need to take immediate actions. Similarly, when your business website begins to dwindle in functionality or is no more relevant to the current standards and need, you need to pay attention for its betterment.
But how do you know what your site is lacking? How to identify these warning signs that calls for immediate renovation? We take a look at 5 of the most essential signs your website needs to be redesigned:
1. High Bounce Rate
A high bounce rate means visitors move back instantly when they visit your site without spending any considerable amount of time to see what you are offering. Your site just lacks in the element of impressive design and layout, resulting in low conversion. Such parameters lead to an increase in bounce rate, eventually leading to a drop in the number of visitors to the site. You can use analytics (utilising a good analytics tool) to ascertain the change in traffic number.
2. Site’s Outdated Content
Having outdated or posted-long-ago information that is no more relevant to the current service framework or the industry or if it is just useless to the reader sends a signal that you don’t care about your website. It may also denote that you think you are busy and give not much importance to your business website. It all results in earning a negative brand reputation.
3. Non Responsive
Long gone are the days when visiting a site meant accessing a laptop or desktop. Now, the larger number of people access a website through their mobile phones, along with tablets. Your business website needs to target and be accessible through all these mediums, therefore your website needs to be developed in a responsive manner. To maintain full efficiency and effective function and design, you need to have it redesigned from an expert service provider pertaining to responsive web design in Sydney, or wherever your business is located.
4. Your Brand Has Developed Enormously Since The Launch Of Your Website
A good website is one which is regularly updated with the latest developments, information related to the business. If your website was launched a long time back, and you have seen your brand evolve considerably then you need to work on revamping the site to make it concurrent with your firm’s and the industry’s developments.
5. Navigating Through The Site Has Become Difficult
Constantly, over time, you keep on adding pages, sections and categories on your website. This makes it hard to keep-up with the original design logic, and to make users move to a certain page easily. Every visitor wants to navigate through and find what they are looking for in an easy, and swift manner. This can be achieved by having a proper, updated navigation platform and design on your site.
Sometimes things that start out well can go skewed, if not being taken care of or due to unprofessional decisions. A website is key to today’s business’ growth and expansion in this digital age, and therefore you must ensure that get your site redesigned from a professional web design company in Sydney, keeping all the factors in mind.