Search Engine Optimisation (SEO) has transformed over the years as the search engine algorithm has evolved into something more sophisticated. For the most part, this is upright. It has enhanced the user experience, approving that spammy or weak content doesn’t rank highly on search engines.
Optimising a website for higher search rankings need a systematic approach with both on-page and off-page tactics. When your website gets a higher ranking, you will obtain the benefits of more traffic and brand reflectiveness. To make sure you stay on top of your SEO strategy, here are some dos and don’ts for SEO.
Dos for SEO:
- Use Analytics to Measure Performance
Before you start writing content, you should know which keyword you are aiming to rank for. Using keyword analytics is an operative way to update this decision. And after you implement content process, you should follow keyword analytics over time to see which phrases need consideration.
- Focus Your Content around Keywords
The first and foremost important thing is that you should ensure your page title and Meta title relates to the content or keyword clearly. And in the body text, ensure that your content is simple and highly explicit to your topic area. And you should try to bring in extra info that helps; irrelevant information generally won’t help your SEO. Now, search engine algorithms can recognise the context and conversational language. It means that you don’t have to repeat an exact keyword or phrases, instead, long-tailed keyword and keyword expansions can be highly effective.
- Make Web Page Mobile Responsive
You should ensure your web page is mobile responsive. Google will favour mobile-friendly websites because they provide a better user experience for a wider audience base. It also means you should have links and buttons that are easily clickable on mobiles.
A mobile-friendly website is favoured by search engines and by users too. And a responsive website can result in a lower bounce rate and this is better for your SEO.
Don’ts for SEO:
- Copy Large Pieces of External Content
Now, search engines have gotten smarter and they tend to favour original content; subsequently pushing non-original content down the rankings. Copying and pasting large pieces of external content will hurt, but duplicating a small segment of content won’t hurt. If you’re doing content properly, it may help you increase conversions.
- Overuse Keywords
The search engine does want content that has a clear theme, but overusing a keyword can put off customers and also possibly decrease adaptations. There is a simple workaround to use synonyms, because this can still identify the topic of your content, without disturbing its readability for users.
- Try and Cheat the System
Link schemes like using hidden links, buying back-links, and contributing in link networks are all ancient ways to increase SEO. With search engines becoming smarter, these out-dated methods don’t work but tend to be actively penalised. But the content you yield when using these strategies will be condensed quality – a key factor in producing higher quality inbound leads.
Taking these above-mentioned pointers and permitting them as a part of an inbound marketing strategy, you can improve your SEO. But always remember, SEO is a method that takes time, so be patient, and ultimately your website will bring in high-quality traffic and leads.