3 Techniques to Optimise Google My Business (GMB) For Local SEO

Local SEO is one of the most key and significant SEO trends in today’s times, especially for businesses targeting customers within a certain geographical area. Like mobile-first indexing, it is strapped forward by increasing the number of people who Google on the go. Google is frequently first to support new search trends, often by proposing new SERP features. And one of those is Google 3-pack that highlights local businesses for search users.

For getting in on the 3-pack, you have to complete your Google My Business Profile. A local SEO company in Sydney, or elsewhere, can help to drive traffic ranking and qualified leads for your locally targeted SEO tactics. Below, learn how to optimise Google My Business (GMB) and capitalise on the growing local SEO trend.

What is Google My Business?

GMB is a feature Google added for improving local search results. And the search engine giant inspires business owners to fill out a profile for improving visibility. Using GMB, you give information like your business hours, contact details to people searching about your business.

This is a good proposition for business owners, search users, and Google alike. Users find the information that they want and Google delivers great search results. At the same time, local business owners increase their SEO visibility.

How SEO Works With GMB?

Google priorities My Business profile and it will add them to its local business 3-pack. When someone searches for a restaurant near me, then Google uses My Business profile for creating the 3-pack. The more complete profile a local business owner has for their GMB, the higher Google will rank them when determining who gets a spot in the 3-pack.

If a business profile connects to your website, Google is more likely to rate the website as dependable and relevant. GMB profile offers you more control over the info that people see when they search for your business. It also gives you a chance for highlighting social proof that is another major component of modern SEO.

How to Optimise Google My Business?

There are many opportunities within the My Business platform. You can use certain tactics for improving on-page SEO; there are also Google My business optimisation methods.

  1. Improve Trust with Up-to-Date Contact Details

    Out-dated information is not good for your SEO ranking, and it also makes it harder for people searching to find the information they need. For example, if you run an ice cream shop, your winter timings are quietly different from the time you have in the summer. If you leave your summer timing up, ice cream fans might arrive long after closing time.

    GMB gives you an easy way to make sure Google always has the most up-to-date information. If you change your time, simply update your GMB profile to reflect them. If you move the location or change the business phone number, you can update the information on your business profile.

  2. Managing Social Proof

    When you’ve filled out a GMB profile, consumers can leave you Google reviews. In fact, you can also encourage them to do so. Google reviews are the starred rating that appears with your GMB. It also increases your social proof and helps search users and would-be customers if they want to contact you.

    If someone posts a 1-star review then you can respond to them and help resolve their concerns. It not only helps your SEO but also gives you an opportunity for engaging with your customers and provide them with excellent service.

  3. Engaging an Audience with GMB

    Google also associates your social media profile to your GMB. When somebody searches your business they can also treasure your Facebook page or twitter feed. It can help them to look for more information or stay in the loop.

    These are some techniques to optimise Google My Business (GMB) and capitalise on the growing local SEO trend. You can also take the help of a local SEO company in Sydney, or wherever you live, for knowing more about GMB and implement it rightfully.

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