4 Social Media Marketing Trends to Watch Out For in 2020

The need for social media marketing is growing as most entrepreneurs are looking to reach a wider audience on various social media channels like Instagram, Facebook and more. Past decades have set a huge benchmark for both technologies as well as social media domain. Since it has transformed our lives tremendously, it is ideal to assume that social media game will become stronger in the coming years.One of such aspects is picking the payment solution. When all the transactions are going to be done online, it is imperative that you should assess all the associated dynamics and elements thoroughly.

The right tools and techniques can help companies to interact with the audience, improve their brand’s image, and eventually reach the success. It is fair to approach the best social media marketing agency in Sydney or wherever you prefer to introduce innovative ideas and retain your potential customers.

Now without any further delay, let’s dig into some social media marketing trends that you should watch out for in 2020.

1. Live Video Content Demand Will Continue to Increase

Today, social media strategy is considered incomplete without video content. In 2020, videos will still be a dominating factor in social media as nearly all devices and platforms support video format – specifically, live video. The genuine and short live videos on social media empower brands to improve their trustworthiness and value in the marketplace.

2. Continuous Increase in Messaging Apps & Chatbots

Mobile messaging apps have proved to be advantageous in 2019 and will continue to benefit the industry in the coming years. Having a solid presence on messaging apps like WhatsApp and Facebook is not precisely deliver best customer service, but also many content sharing takes places on these platforms. Considering chatbots and messaging apps will surely take your customer engagement to the next level.

3. Need for More Meaningful Content Experience

In 2020, you still need to focus on social media strategy around publishing content pieces like blog, article or posts that users find more engaging. A genuine and interactive content can help to enhance the users’ experience to a great extent. In the coming years, we can expect more companies and brands to produce content in a video format that will speak about viewers’ perspectives and interests.

4. Personalisation will be the Standard

Thanks to emerging technologies like Artificial Intelligence (AI) and machine learning that are designed to track customer’s behaviour and provide them with more personalised experience. Customers can easily make a relevant purchase with valuable data and product list based on their desires.

Conclusively, 2020 and subsequent years will continue to revolve around active consumers on social media. Therefore, it is better to reach out to a reliable social media marketing agency in Sydney or elsewhere to run your campaign more smoothly.

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