By February 21, 2020 - Web Development Company in Sydney
4 Strategic Google Ads Tips to Drive More Sales and Traffic
If you have just launched an eCommerce business, you might be on the lookout for methods to increase leads and sales. For many people, the most observable option is to hit the display network and run some Google Ads. These ads can help you start generating more traffic and boost your sales.
The best part of Google AdWords is that these work wonders for both new and established stores that want to push new products, deals, and promotions in a timely fashion. If your Google Ads are not performing as well as you expected, it is ideal to take PPC management services in Sydney, or wherever you live, from experts for targeting more audience and increasing your sale. Here are some traffic-driving Google Ads tips and hacks that will help you reach your target audience and drive more sales:
1. Adjust Your Keyword Matching
At the time of setting up your Google Ads campaigns, you will notice that the keyword match is set to broad match, which lets you target the comprehensive audience. But here are some other types of keyword matches that you can use to reach more traffic:- Broad Match: It is where Google matches searches to your keywords in a comprehensive way and contains a misspelling, typos, synonyms, and related keywords.
- Exact Match: Exact match is where Google only matches the ads if the searcher is using the exact keyword to search, without much twist room.
- Negative Keyword: This is a keyword that ensures you are excluded from irrelevant matches.
- Phrase Match: It will ensure that Google only matches your keyword phrase to searchers who are using the exact phrase, without any variation.
- Broad Match Modifier: It is similar to a broad match except it allows you to pinpoint the exact phrase or keywords you want to be matched to.