1. High Bounce Rate

A high bounce rate means visitors move back instantly when they visit your site without spending any considerable amount of time to see what you are offering. Your site just lacks in the element of impressive design and layout, resulting in low conversion. Such parameters lead to an increase in bounce rate, eventually leading to a drop in the number of visitors to the site. You can use analytics (utilising a good analytics tool) to ascertain the change in traffic number.

2. Site’s Outdated Content

Having outdated or posted-long-ago information that is no more relevant to the current service framework or the industry or if it is just useless to the reader sends a signal that you don’t care about your website. It may also denote that you think you are busy and give not much importance to your business website. It all results in earning a negative brand reputation.

3. Non Responsive

Long gone are the days when visiting a site meant accessing a laptop or desktop. Now, the larger number of people access a website through their mobile phones, along with tablets. Your business website needs to target and be accessible through all these mediums, therefore your website needs to be developed in a responsive manner. To maintain full efficiency and effective function and design, you need to have it  redesigned from an expert service provider pertaining to responsive web design in Sydney, or wherever your business is located.

4. Your Brand Has Developed Enormously Since The Launch Of Your Website

A good  website is one which is regularly updated with the latest developments, information related to the business. If your website was launched a long time back, and you have seen your brand evolve considerably then you need to work on revamping the site to make it concurrent with your firm’s and the industry’s developments.

5. Navigating Through The Site Has Become Difficult

Constantly, over time, you keep on adding pages, sections and categories on your website. This makes it hard to keep-up with the original design logic, and to make users move to a certain page easily. Every visitor wants to navigate through and find what they are looking for in an easy, and swift manner. This can be achieved by having a proper, updated navigation platform and design on your site. Sometimes things that start out well can go skewed, if not being taken care of or due to unprofessional decisions. A website is key to today’s business’ growth and expansion in this digital age, and therefore you must ensure that get your site redesigned from a professional web design company in Sydney, keeping all the factors in mind.