December 7, 2017 - SEO
What Are Some Common SEO Mistakes That Could Penalise Your Website
Search engine optimisation (SEO), if done badly, could destruct your brand proposition in the virtual sphere even before it has started taking shape. In the recent years, Google has become stringent on what techniques and methods a marketer is following, derailing from the path can result in website’s penalisation, which is something no one would ever want to happen.
Despite your efforts if you are still not getting the results then you are putting it in the wrong ways. And these mistakes need to be thoroughly assessed and rectified before it is too late. Here, we round up 4 critical SEO mistakes that could get your site penalised by Google and other search engines:
1. Using Black Hat SEO Techniques:
In spite of the fact that marketers today know the implications of using black hat techniques, there are still many who carry out black hat SEO to acquire quick results. This is one of the prevalent mistakes that can land a website into jeopardy. Black hat SEO means breaching the rules and guidelines of the search engines to get desired results quickly. Such activity can penalise your site as fast as it can give you results. Given below are some of the black hat SEO practices that people often performs:- Keyword stuffing
- Purchased links
- Link exchanges
- Hidden texts and links
- Blog comment spam