Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) are two of the services that our online marketing agency offers to help increase your website’s visibility, and help more customers find your business. Our team members are experts at SEO and SEM, so you can get your website on the front page of Google.
What Is Search Engine Optimisation?
Search Engine Optimisation is the process that makes sure the content and structure of a website is correct, and that it is following guidelines for recognition by search engines. SEO starts with picking the right keywords for the website for small business. Keywords are one of the items that search engines look for when they are creating a list of results. The right keywords on the right pages will move you up in the search results. However, there are many more details than just keywords that rank websites.
What Does the Process of SEO Entail?
Depending on the website for small business, there are specific methods of optimisations that can be used. Our online marketing agency team will create a plan for your website. A general SEO plan is made up of a number of tasks.
The first task that our team completes is researching the keywords that customers are using to find your services or products online. They also create a list of other keywords that could be added to your website to improve your business’s SEO scores. The plan also provides information about how to implement the keywords to your website and create more organic search traffic.
If you already have a website for small business, our team can create a detailed benchmark report to determine where your website’s weaknesses and strengths lie. The content, layout and the structure of the website is also reviewed and optimised. This is done for both the server-side and on the website. Our team can also make on-page changes, and updates to a website, when it is required.
When you are starting out with a website for small business, it can be easy to forget about how people are going to find your website. Our online marketing agency has team members who specialise in SEO and SEM. SEO sounds simple, however, there is a lot of data that is used behind the scenes. Search engines are also getting smarter, which makes it harder to do all the SEO work yourself. If you need any help with SEO or SEM, our team is happy to help you reach the first page.Contact us today or call on +61 2 8003 3086.