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Mar 07

What are the Local SEO Practices That Are Not Good for Your Business?

What most people, who implement Search Engine Optimisation (SEO) for their business’s marketing, often confuse local SEO as general SEO. But the fact is, local SEO is a part of the digital marketing platform.  There are many factors specific to local marketing that places it in an altogether different zone, which must be understood by […]
Feb 26

How to Create Most Effective Keywords List – 5 Tips for Keyword Research Strategy

Digital marketing relies profoundly on content marketing. And for an effective content promotion, right keyword inclusion becomes a major prospect. But, how do you define which keywords to use and target? This is where keyword research becomes an all-important thing for any Search Engine Optimisation (SEO) campaign. This process isn’t a one-time thing like webpage […]
Dec 07

What Are Some Common SEO Mistakes That Could Penalise Your Website

Search engine optimisation (SEO), if done badly, could destruct your brand proposition in the virtual sphere even before it has started taking shape. In the recent years, Google has become stringent on what techniques and methods a marketer is following, derailing from the path can result in website’s penalisation, which is something no one would […]
Nov 17

Why Responsive Website Design Matters – 5 Significant Reasons

In today’s time, businesses use online platforms to promote their brand and to engage a wider audience. Therefore, it is important to have a quality, efficient digital model that helps you connect with a global audience in an enhanced and interactive manner. Today, no one relies on desktops and laptops to access any website, you […]
Nov 02

How to Track And Measure Your Local SEO Campaigns to get Desired Results

Implementing your Search Engine Optimisation strategies cannot be said to be complete, and you cannot gather the real value from it, until you keep track of and measure your methodologies. Tracking helps you understand what is going on with the whole process, and then measuring the success helps you alter or improve your methods to […]
Oct 24

5 SEO Mistakes That You Need To Avoid During Content Marketing

SEO is an experimental science. But this experimentation does not mean that you step away from the digital marketing fundamentals that are imperative to make for a successful campaign. So, if your SEO strategies aren’t aligned with your content marketing methods, then you are not going to get the desired results. Here, we list down […]