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Aug 30

5 Social Media Platforms Your Business Should Use for Brand Awareness

The more people know about your brand, the better your chances of attracting and turn them into potential customers. And this can be effectively done utilising the power of the online social network. The world is on social media. From a teenager to an adult, you can see every other person actively present on a […]
Mar 10

5 Smart Budget Strategies to Follow to Build a PPC Campaign

Search engine optimisation (SEO) is a booming aspect of contemporary marketing techniques, respective for all size businesses. Whatever industry you belong to, your business can gain high profitability with a well thought-out SEO campaign in place. While organic SEO is a needful procedure for your business’s marketing needs, it can take some time to build […]
Mar 07

What are the Local SEO Practices That Are Not Good for Your Business?

What most people, who implement Search Engine Optimisation (SEO) for their business’s marketing, often confuse local SEO as general SEO. But the fact is, local SEO is a part of the digital marketing platform.  There are many factors specific to local marketing that places it in an altogether different zone, which must be understood by […]
Mar 07

What are the Social Media Tactics You Need to Implement to Increase Your Conversion Rates?

Social media is not just a place for casual interaction with your peers. But it has become a formidable engagement for businesses to showcase their identity, uniqueness and offerings, and engage with potential customers. Consequently, businesses now engage in social media marketing as an effective tool to lure and connect with potential consumers more efficiently. […]
Mar 01

5 Most Effective Ways to Improve E-Commerce Conversion Rates of Your Online Store

E-Commerce has quickly and effectively gained ground in the last few years. While there are major players like Amazon and eBay, there is a plethora of new players, offering generalised to specialised product offerings. To survive, sustain, and progress in this competitive field, these businesses not only need good products, but also an efficient and […]
Feb 28

4 Key Factors That Contributes Greatly for an Effective Website Design Layout

Nowadays, maintaining a strong online presence is utmost important for both small and large enterprises, after all, web is the most significant platform for engagement and interaction. In this technology-driven era, the primary element through which a seeker interacts with any business is its “website”. Websites that are not designed properly easily disheartens a user, […]
Feb 27

5 Steps To Successfully Launch your eCommerce Website With Expertise

Literally speaking, or based on statistics and market evaluations, this is the best time to start your own business. And with digital platform set to become the spine of the current and future market-place, there is no doubt that eCommerce is quite popular and the most approached business idea for any entrepreneur-in-waiting. If you are […]
Feb 26

How to Create Most Effective Keywords List – 5 Tips for Keyword Research Strategy

Digital marketing relies profoundly on content marketing. And for an effective content promotion, right keyword inclusion becomes a major prospect. But, how do you define which keywords to use and target? This is where keyword research becomes an all-important thing for any Search Engine Optimisation (SEO) campaign. This process isn’t a one-time thing like webpage […]
Dec 09

3 Reasons Why You Must Focus on the UX Design Of Your Website

As the virtual world is increasingly becoming the platform for business presentation and customer interaction, the value of a strong, likeable and interactive product is more significant than ever. And this is why having an impressive and effective website is as important as the product and services for a business. Developing a brand value and […]
Dec 07

What Are Some Common SEO Mistakes That Could Penalise Your Website

Search engine optimisation (SEO), if done badly, could destruct your brand proposition in the virtual sphere even before it has started taking shape. In the recent years, Google has become stringent on what techniques and methods a marketer is following, derailing from the path can result in website’s penalisation, which is something no one would […]